McDonald's has the budget to make this marketing partnership a success, no doubt. McDonald's is not only connecting with its customers through this campaign, it's giving back to them as well. How cool is it to actually engage in the reality that is Avatar?
Is McDonald's leaving out a large part of its customer base being that this type campaign is quite obviously geared toward the younger generation? Probably, yes. However, this campaign and all the elements of it taking place in McDonald's locations everywhere could make McDonald's more of a 'family' destination than it already is. Sure, Grandma may have no idea who, what, when, where or how an Avatar is, but then again, who really cares? I think Grandmas across America will seize this opportunity to engage in an activity with their grandchildren that is part of their world. Not an easy feat for a grandparent in the day and age of texting and Tweeting.
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