And the hits keep coming for the beverage industry. The NYC Health Department in its campaign to fight obesity has released a new video that portrays what amounts to a man drinking a cup of fat to convey the harsh message that drinking soda with its current drink ingredients is nothing more than drinking fat. This video does not come as a surprise from the state of New York which has always been a leading state in addressing consumer nutritional concerns. If you remember, NYC was the first municipality to ban trans fat in food items served through food service outlets and one of the first cities to mandate that restaurants with over 20 locations post nutritional labels right on the menu.
Response from the beverage industry is quite obviously less than positive. The consensus being that this video portrays drinking soda as the root of the problem when the real obesity issue amounts to consumers understanding and abiding by the simple natural law of calories consumed to calories burned to manage weight issues. Both sides are right in my opinion. But check out this video:
It is pretty gnarly indeed. I think NYC is aiming to get your attention with this one...and they definitely got mine.
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