It’s a Beverage Bonanza!

With nutrition panel and health the number one theme in the food & beverage management industry this year, it’s no surprise that healthy beverages are becoming increasingly popular. Consumption of regular carbonated soft drinks like colas are down while specialty and flavored iced teas consumption are up, way up! According to The Tea Council, of the USA, one half of all Americans drink tea everyday. Organic coffees, specialty drinks, energy drinks and smoothies are also seeing a hefty increase in sales. Monster drinks are quickly becoming mainstream faves. In fact, the last time I traveled, the “low carb” energy drink was getting a plug from the flight attendants of a particular airline.

On the Bar side, micro-distilled artisan liquors, organic wines, microbrews, and specialty beers are on the rise. We are also seeing the “mixology” (chef meets bartender) trend continue to grow. Be on the look out for savory cocktails with culinary twists of Sage, Rosemary, Lavendar, Chile, Cherry or Orange blossoms and Ginger (to name a few).

Additionally, the beverage boom is causing some upheaval in the snack world too. These days, it’s not so much that consumers are skipping breakfast, it’s that they’re replacing it with a fresh fruit smoothie. And they’re drinking their dinner too. Spanish-smoked paprika margarita or Sake, cucumber, peppercorn vodka martini—what’ll it be for you?
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