Frito Lay's SunChips line is getting smarter. Yesterday on my way home from work, I sat at a stoplight adjacent from a SunChips delivery truck. Spacing out, waiting for the light to turn, I noticed this statement on the side of the truck: "This truck uses less gasoline to reduce harmful impact to the environment." Good to know, I thought to myself--I like SunChips.
That evening, I came across a brief article in Food Business News. Frito Lay is rolling out fully compostable packaging for its earth friendly SunChips. New bags will be made from plant-based renewable materials and will only take 14 weeks to fully decompose in a compost pile or bin. Socially responsible, environmentally friendly and letting everyone know!
Is it any coincidence that I had two very positive experiences with the SunChips brand in one day? I think they're on to something here. So far, I have yet to hear of any other snack foods that can deliver these types of priceless benefits to consumers on such large scale. Consumers know they should be recycling, but most are not. This is a clever way to allow consumers to do something good for the environment while also driving sales. Now when I'm buying a bag of SunChips, I will feel no guilt. Who has time to feel guilty about buying a bag of chips when so much good will come from it? It will be interesting to see if this trend catches with other snack food companies--Hippie Chips are you listening? This gig is definitely for you.
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