Major Companies Plant the Seed for Consumers

Working in the food industry, it would be almost impossible to miss the increasing food trends importance and popularity of “sustainable”, “organic”, “fresh”, “local”, “fair trade”, & “natural” food products. It is no longer unusual to see major food brands, generic brands included, coming out with new lines of organic and natural products. Beyond this, big corporations are changing their practices, becoming more environmentally friendly, ethically conscious, and overall, more socially responsible– furthering even more, the consciousness and awareness of consumers.

For example, as mentioned in an earlier blog, SunChips brand started with a “whole grain” chip. Now, in addition to creating a healthier brand, they are driving environmentally friendly distribution vehicles (aka hybrids) and are getting ready to roll out fully compostable packaging. SunChips has also donated $1 million to help build a solar-powered SunChips Business Incubator in Greensburg KS, a town devastated by a tornado in 2007. Their efforts are helping to rebuild the entire town which has focused most of its economic efforts to be environmentally friendly. It is actions like these that are not going unnoticed by consumers.

According to Lynn Dornblaster of the Mintel International Group, “About 40% more consumers say they are more concerned about the environment than they were just a year ago.” In part, we can thank large companies, whose behavior, combined with large marketing budgets allows them to “get the word out” about the importance of making socially responsible decisions. When we hear that companies like Fat Tire beer are manufacturing beer by harnessing wind power, it can inspire us as consumers.

Ben & Jerry’s product mission emphasizes a “continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.” The company also promotes the value of employee development and making positive contributions to local, national, and international communities. Additionally, the company advocates for equal opportunities, waste minimization, and promotes peace worldwide.

These global efforts are making their way down to Main Street as well. Grocery stores and Food Reatailers like Price Chopper and Whole Foods offer a discount when you bring in your own reusable bags. This way the company cuts back on the cost of bags, the consumer gets a cost deduction for their groceries and makes a positive contribution to the environment…in the end, it’s a win win.

It’s my hope that with major mainstream companies becoming increasingly more socially and environmentally responsible, we are all apt to become more conscientious and globally aware consumers.
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