Wine And Beer Dinners Boost The Bottom Line

In today’s economy, businesses both small and large are cutting costs wherever they can. Sadly, employees are being displaced or work hours reduced. The trickle down effect is that consumers have less money to spend. Along with buying big ticket items such as a cars or computers, consumers are choosing to not frequent restaurants and Food Retailers as much as they did only a few months ago.

Some restaurants are finding innovative ways that they can boost their business by offering special wine dinners or beer brew dinners to patrons.

These fantastically organized dinners allow restaurants and wine and beer makers a way to jointly showcase their high quality food and drinks. Meals are specifically prepared to provide the restaurant patrons with an exquisite dining experience. These dinners are often offered by restaurants on Sundays, Monday and Tuesday evenings which are typically slower in dining traffic. Sales will further be increased when a restaurant is associated with or part of a hotel or inn which has the ability to offer overnight packages for consumers.

The focus of a monthly wine dinner usually surveys the wines of a specific region, grape variety or winery. These events can bring a big boost to a restaurants bottom line depending on the cost of the event versus the cost per person attending. The evening usually begins with a reception, followed by a delicious meal and dessert. At each stage of the meal, a special wine is presented that not only showcases the wine, but the adjoining food selections.

According to Restaurants and Institutions, the benefits of hosting this trendy type dining experience are great for restaurants because:

“Attending a wine and beer dinner is like getting into an exclusive, private party.”

“Special dinners can cost diners less than regular meals at the restaurant.”

“Customers get to sample and sometimes purchase pours that might otherwise be hard to find.”

“The events bring together customers who have common interests and help restaurants target a growing demographic of wine and beer enthusiasts.”

“By partnering with beverage vendors, restaurants are able to provide value.”

“Wine and beer dinners offer guests an experience they can’t get everyday.”

An experienced food service consultant will help you see how your restaurant can cater to smaller crowd and still turn a hefty profit.