Interesting Advertising Part I Of II

We’ve all heard the mantras of food service consultants…”Provide value added service!” “Exceed your customer’s expectations!” “Provide service with a smile! “The customer is always right!” These are all important factors in running a restaurant. Another important aspect in the success of a restaurant is the advertising. The main purpose of advertising your business is to make customers remember who you are and keep them coming back for more.

Just recently, McDonalds’s ran a brilliant commercial for their Filet O’ Fish sandwich. In the commercial, a previously filleted fish (which is mounted to the wall) is asking for his insides back by singing:

“Give me back that filet o fish
Give me that fish
Give me back that filet o fish
Give me that fish

What if it were you
Hanging up on this wall?
If it were you in that sandwich
You wouldn’t be laughing at all!”

Just tonight, while visiting a McDonald’s, the family sitting at the next table over was singing that jingle while munching on their Filet O Fish. Even though the promotion for the sandwich is currently over, the song and the product lives on in the minds of the public. Simply brilliant!

Not to be outdone, Burger King has their own little jingle that is sparking interest from the public. Their new commercial has the infamous “King” raps, the “I Like Square Butts” parody which was originally recorded as “Baby Got Back”. Hearing the song on the television will entice you to look and see what the song was about. In this rendition, the lyrics are reworked to mention SpongeBob Square Pants, who is the subject of the fast-food chain’s latest kids’ meal toy. Some groups are pushing to have the advertising pulled because they deem it inappropriate for children. Burger King and Nickelodeon have responded by saying that the ad was never intended for young eyes.

Please continue to Interesting Advertising Part 2 for the conclusion of this post.