Flavored Bottled Waters Serve As Leading Drink Trend Part I Of II

Mostly everyone knows the benefits of drinking water. Six to eight glasses per day has long been the recommended dosage. Water keeps you hydrated and as a result, we have more energy and are able to flush out unwanted toxins from our bodies.

Bottled water has become the drink of choice for many in the United States. It’s hip, it’s trendy, and quite frankly just easier in our grab and go society. The American consumer has access to about 200 domestic and imported bottled waters to choose from. But in today’s society, the new drink trend leans towards water in a more advanced stage. The enhanced water section in grocery stores around the United States continues to grow and thrive. Choices include Propel Fitness Water, Snapple Antioxidant Water, Function Drinks, Sobe Life Water, and Coca-Cola’s
VitaminWater, to name just a few. Big name manufactures like Coke and Pepsi continue to dominate the industry, but smaller companies are also enjoying a piece of the proverbial pie.

Flavored water can be found in many variations. Fruit flavors lead the market, but are quickly being joined by various types of herbal flavors. The Ayala’s Herbal Water Company just released their new Lemon Verbena Geranium flavored water at the Expo West Show in Anaheim on March 6th. This new bottled water flavor combines herbs with aromatic leaves and a hint of fruity lemon. Other organic varieties include Lemongrass Mint Vanilla, Ginger Lemon
Peel, Cloves Cardamom Cinnamon, Lavender Mint and Cinnamon Orange Peel.

Vitamin waters are also extremely popular. Many flavored vitamin waters promise to be the perfect antidote to a specific ailment or concern. According to Glaceau VitaminWater, which distributes a wide variety of vitamin enhanced water, “vitamin water is a great tasting, healthy enhanced water that is packed with nutrients. In addition to providing a perfect complement to everyone's less-than-perfect diet, each vitamin water variety has a unique combination of nutrients to deliver a specific benefit to get you through your day."

Please check back in on Friday for the conclusion to this post.