With the economy being in a slump, many in the restaurant industry continue to suffer losses. It is important for restaurants to come up with new ideas and products to bring customers in and keep them coming back for more.
You hear of “downsizing” occurring in almost every industry around the United States. One of the hottest food trends of late is the downsizing of food as well. As a result of new nutrition labeling laws, people will find more and more mini food selections popping up on restaurant menus. Consumers want value for their money, healthier menu choices, and now mini foods on restaurant menus.
Nutritional labeling of foods provides total menu transparency. It allows consumers to make educated choices on what exactly they are consuming. Food consultants agree that this new food trend will help restaurants be able to make their bottom line look nicer and provide customers with exactly the food they want on their plate.
Mini burgers (a.k.a. sliders) were the number one mini food item that was added to restaurant menus last year. It seems that fast food restaurants are giving the mini world a chance as well. Jack in the Box is currently testing the market for their new 2 pack sirloin mini burgers in San Diego, California. Just this week, fast food giant Burger King, added mini-burgers called the BK Burger Shots to their menu. These burgers come in either a 2 pack or a 6 pack. The burgers continue to have that delicious charbroiled taste that everyone loves, while offering lesser
calorie consumption and less costs. Mini desserts are also beginning to gain popularity.
Nutritional labeling on restaurant menus has naturally sparked healthier foods being added to menus as well. Offering mini foods and healthier choices is a win win situation for both consumers and restaurateurs alike.
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